In the heart of the Paris, a nice Uniqlo concept store has made its mark in the district of Le Marais.

Housed in a former factory, the store has chosen to keep the traces of its past. A backdrop that contrasts with Uniqlo's primary goal, which is to highlight new Japanese Pop brands.

The brand Meiji from Japan established there for a short-lived scenography. It is with a vegetal and wooded linear that traced the mythical process of chocolate manufacturing. From the cocoa tree to the Bean to Bar, Meiji has made visitors and their taste buds travel in a choco-jungle.

Thanks to its expertise, Pierre & Maurice advised Meiji in its implementation and the development of its customer journey to exploit this theme from the best angle.

The agency also accompanied the major chocolate maker in the land of the rising sun on the occasion of the 3rd edition of the Salon Impérial du Chocolat. The event is held in the prestigious Fontainebleau castle. The agency had the honor of installing a stand in the heart of one of the greatest French sovereigns’ home.